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ISBN and Barcodes for Self-Published Books: What You Need and Where to Get It

By 4 min read
The back cover of a paperback book with an ISBN barcode and price add-on
Short answer

Get your ISBN from your country’s official ISBN agency: it is free in some countries, such as India (through isbn.gov.in) and, according to publishers there, Pakistan (the National Library of Pakistan), while in the USA Bowker sells them (US$125 for one, US$295 for ten at the time of writing). You need a separate ISBN for each format: paperback, hardback and ebook. The barcode is then just your ISBN-13 drawn as an EAN-13, which you can make with a free ISBN barcode generator.

Self-publishing has a moment where the creative work stops and the admin starts. The printer asks for an ISBN. A distributor wants “the barcode”. Several websites offer to sell you both, sometimes for much more than they cost from the official source.

Here’s what you actually need, and where it’s cheap or free.

What an ISBN is (and isn’t)

An ISBN (International Standard Book Number) identifies one specific edition and format of a book. Bookshops, libraries and distributors use it to order and catalogue your title. Since 2007, ISBNs have 13 digits and start with 978 or 979.

  • It is an identifier that links the book to you as its publisher.
  • It isn’t copyright. You own the copyright to your work whether or not it has an ISBN.
  • It isn’t a barcode. The barcode is just a way of printing the ISBN so shop scanners can read it.

Where to get one

ISBNs are issued by one official agency per country or region, to publishers based there. If you publish your own book, you are the publisher.

CountryAgencyCost (check before applying)
PakistanNational Library of Pakistan, Islamabad (national ISBN agency)Reported by publishers to be free of charge
IndiaRaja Rammohun Roy National Agency for ISBN, online at isbn.gov.inFree
USABowker (myidentifiers.com)US$125 for 1, US$295 for 10, US$575 for 100
UK and IrelandNielsen ISBN StorePaid, sold singly or in blocks
CanadaLibrary and Archives CanadaFree

Prices and procedures change, so confirm on the agency’s own website before you apply. Ask too about legal deposit, the copies many national libraries require you to send after publication.

Free ISBNs from print-on-demand platforms. Amazon KDP and similar services offer free ISBNs, but the platform is then listed as the publisher, and that ISBN usually can’t be used with other printers or distributors. Your own ISBN keeps you free to move.

One ISBN per format

Each format and edition needs its own ISBN:

  • Paperback and hardback: two ISBNs.
  • Ebook: another ISBN (some platforms don’t require one for ebooks).
  • Audiobook: another one.
  • A revised second edition with substantial changes: new ISBNs.

Correcting typos or changing the price doesn’t need a new ISBN. A new cover on the same text usually doesn’t either.

The back-cover barcode

A book barcode is a normal EAN-13 made from the ISBN-13, sometimes called a “Bookland” EAN. The ISBN is printed above the bars in human-readable form, and the 13 digits appear below. Nobody needs to sell you this: once you have the ISBN, a generator can draw it in seconds.

The price add-on

Many books show a small second barcode to the right: a five-digit price add-on (EAN-5). In the US system, the first digit 5 means US dollars, so 51299 means $12.99. 90000 means “no suggested price”, which is common for self-published books and outside North America. Other currencies use a different leading digit; ask your distributor if they need one.

Placing it on the cover

  1. Generate a vector file.

    Enter the ISBN (with or without hyphens) in the ISBN barcode generator, add the price code if needed, and download SVG or PDF.

  2. Put it in the usual spot.

    Bottom right of the back cover, on a white box, well away from the spine and the trim edge.

  3. Keep it at full size.

    Around 100% (roughly 37 mm wide for the main barcode); don’t squash it to fit a design.

  4. Check the digits.

    The number under the bars must exactly match the ISBN on the copyright page.

Magazines and journals

Periodicals use an ISSN instead, printed as an EAN-13 starting with 977, often with a two-digit issue add-on. The ISSN barcode generator handles that format.

Before you send files to the printer

  • The ISBN on the copyright page matches the barcode.
  • Paperback and hardback have different ISBNs and different barcodes.
  • The barcode has white space around it and isn’t over a photo.
  • The cover PDF is print-ready. Our DPI guide helps with image resolution.
  • You have registered the title details with the agency.

Frequently asked questions

Is an ISBN free?

In some countries, yes. India issues ISBNs free through isbn.gov.in and Canada does too, and publishers report that the National Library of Pakistan doesn’t charge. In the USA and UK they are sold, by Bowker and Nielsen respectively.

Do I need a different ISBN for paperback and ebook?

Yes. Each format and edition of a book needs its own ISBN, so paperback, hardback, ebook and audiobook each get one.

Do I have to buy the barcode separately?

No. The barcode is just your ISBN-13 drawn as an EAN-13. Once you have the ISBN, you can generate the barcode yourself.

What does 90000 mean next to a book barcode?

It is the five-digit price add-on meaning “no suggested retail price”. A code starting with 5, such as 51299, means a US dollar price of $12.99.

Can I use the free ISBN from Amazon KDP elsewhere?

Usually not. A platform-assigned ISBN lists the platform as publisher and is normally tied to that platform. An ISBN from your national agency can be used with any printer or distributor.

Make your book’s ISBN barcode

Correctly hyphenated ISBN line, optional price add-on, vector PDF or SVG for the cover.

Create an ISBN Barcode
CleanPDF Team

The team behind CleanPDF’s browser-based PDF, image, QR code and calculator tools. We write these guides to solve everyday document and number problems.